Copywriting Basics for Absolute Beginners
Your step-by-step guide to earning 10x revenue with ZERO investment
“Our client revenues are dropping due to less Online Conversions.” — Consultants
“I tried every Online Marketing Strategy, and yet I fail to get customers!”
— Digital Marketers
“I wasted thousands of rupees on advertising, but my startup is going no-where!”
— Small Businesses
If you have heard any of these statements, you are not alone. Countless online methods seldom get us enough customers. It’s not your fault.
What if I tell you, that you’ve missed the last and probably the most important part of the puzzle. And, What if I tell you that ONE skill should probably end all your woes?
Yes. It’s none other than “Copywriting”. Some even call it writing a “Sales-y Copy”. Sounds so seductive, doesn’t it? Well, you might be wondering what’s so great about that, although it provides one of the highest pay in the industry.
The challenge with this is the Art of mastering Effective Writing. No, it doesn’t require any specialized degree, nor does it require thousands of rupees to learn. You only need “EMPATHY” and knowing how your product can solve your customer’s problem. It’s that simple!
The next question obviously, “How to Get Started?”
The 7 Step Formula
According to a well-known copywriter, after writing successful copies for over 20 years and delivering unprecedented results for his Organizations, he shares his wisdom in 7 easy steps.
And, guess what? It gets your customers to click that payment link, Consciously.
- KICKASS Headline**
Bluntly put, “It decides your FATE”. On average it takes just 1–2 sec to skim through your Headline. If you get it, you make it.
People are ALWAYS ready to BUY. They only get TURNED OFF!
Create a few Headlines, Select the best. Keep it Short and Simple, and you are done for the rest. - KYC’s Pain Point
People love someone who’ll go all out and genuinely address their concerns. No, they aren’t selfish. They are just PROGRAMMED!
Knowing Your Customer’s(KYC) pain point is the way you can empathize with their troubles. This also sets the ball rolling for your audience to give their 100% ATTENTION, NOW because it matters to them the most. - Your Solution
Now, the product or service is slowly introduced as the SOLUTION. It has to be crafted in a way that shows its utility and how it tackles this urgency.
Yes, it uses psychological triggers like SCARCITY, TRUST, etc. - Product Features
You need to walk your customers through the narrow lanes of your product and its features. It should tell them what’s obvious and also show them the HACKS that can ease their pain. Perhaps, you can possibly show them how it solves the other problems they haven’t realized yet. Time to go AVENGER! - Pros and Cons too
It never ended rosy for those who showed only BENEFITS. Building connections requires being practical, illustrating both sides of the coin. That doesn’t mean you should leave your audience on crossroads either.
Just nudge them, show that ray of hope and help them make a better decision. - X-Factor over other Competitors
It’s never bad to talk about others in your field. Tell them why you are what you are, where you stand and how you provide that EXTRA EDGE over your competitors. - Social Proof
It doesn’t go without saying “Man is a social animal”. There is a natural instinct in each one of us to seek assurance. We tend to explore our tribe, often. What‘s better than using your old clients’ FEEDBACK and TESTIMONIALS?
These steps ensure you don’t get lost in copywriting maze and always connect the dots to your customer’s heart. While it may seem daunting at the beginning, with experience, you only get better and better.
You start LOVING your CUSTOMER even MORE!
Still, skeptical about this journey? Check this out and rest the case, once and for all.
